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In the article “5 Tips to Market Your Growing Real-Estate Development Business,” the business development management consultants at Insivia also use the website to remind new and established real estate developers to always keep a watchful eye on business basics, while evolving to the next stages of productivity and profitability. New or established, one should not veer far from the intent of these proven basics:


  1. One should perceive a website as hosting the first meeting with a prospect, and dress for success. Fewer words can be more effective, and a picture is still worth 1000 words. Choose words carefully and ensure they highlight key points with examples that distinguish strengths from the competition. Add relevant details of project results, including client testimonials. Language, logo and other features should be consistent with the brand one is building or enhancing.


  1. New business from new sources is exciting. One should remember, existing clients can also be a great source of new business and, perhaps, better business. Those who have worked with the realtor before know, and can vouch for, his or her style of delivery.


  1. Use free search engine marketing. Understand the keywords, phrases, and topics that hit home with prospects. For example, “real estate” is too general if one is developing or selling high-rise condominiums. Keyword analysis will guide a realtor or developer to address hot spots and new opportunities.


  1. Become a recognized expert. Relevant information from a developer on a blog, newsletter or newscast builds credibility, repeat business and referrals.


  1. Realistic budgets yield realistic results. Websites are sometimes expensive to build, but cost more in terms of lost opportunities. A good website often pays for itself in a short period of time. Consider these ideas to help confirm that the website is more of an investment than an expenditure.


Additionally, realtor Jimmy Burgess reminds us that focus is critical because of the popular 80/20 rule. In essence, 80% of income is yielded by 20% of efforts.

One should appreciate the opportunity to learn something new daily, to keep skills sharp. Real estate is a competitive field, and one should be acknowledged as unique, not generic. Attending professional development events help realtors and brokers stay current. And developing female leadership has an impressive return on investment.

The focus of client service is on the client, period. Good developers and agents proactively fill critical needs, going the extra mile for past, present and future clients.